Legal
Privacy Policy
Effective September 30, 2026
Unmasked By MindedSouls ("Unmasked", "we", "us") is a newsletter and website at mindedsouls.com about psychology, mental health and neuroscience. This policy explains what information we collect, how we use it and the choices you have. Questions go to [email protected].
Information we collect
- When you subscribe: your email address and anything else you choose to give us.
- When you visit the site: technical information such as your IP address, browser, device type, the pages you view and the site that referred you. This is collected through cookies and similar technologies.
- When you read our emails: whether an email was opened and which links were clicked.
How we use it
- To send you the newsletter you signed up for
- To run, secure and improve the website
- To understand which articles readers find useful
- To show advertising that keeps the publication free
- To comply with the law
The platform we use
Our website and newsletter run on beehiiv, which stores and processes subscriber information on our behalf. You can read how beehiiv handles data in the beehiiv Privacy Policy.
Advertising
Our newsletter may include sponsored messages from advertisers, delivered through beehiiv's ad network. Links in those messages may carry tracking parameters so the advertiser can measure results.
Our website uses Google AdSense to show ads.
- Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites.
- Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to this site and/or other sites on the Internet.
- You may opt out of personalized advertising by visiting Google Ads Settings. You can also opt out of some third-party vendors' use of cookies for personalized advertising at www.aboutads.info.
To learn more, see how Google uses information from sites that use its services.
Cookies
Cookies are small files stored in your browser. We and our partners use them to keep the site working, measure traffic and show ads. You can accept or decline non-essential cookies in the cookie banner, and you can block or delete cookies in your browser settings. Blocking some cookies may affect how the site works.
How we share information
We do not sell your email address. We share information only with the service providers that run the publication (such as beehiiv and Google, as described above) and when the law requires it.
Your choices and rights
- Every email has an unsubscribe link at the bottom.
- You can ask us to access, correct or delete the information we hold about you by emailing [email protected].
- If you are in the European Economic Area, the United Kingdom or Switzerland, you have rights under data protection law, including access, correction, deletion, restriction and objection, and the right to complain to your local data protection authority.
- If you are a California resident, you have the right to know what personal information we collect, to request its deletion and to opt out of the sale or sharing of personal information. We do not sell personal information. To opt out of cookie-based personalized ads, use the cookie banner or Google Ads Settings above.
How long we keep it
We keep subscriber information while you are subscribed and for a reasonable period afterward, unless you ask us to delete it sooner.
Children
This publication is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has given us information, contact us and we will delete it.
Changes to this policy
If we change this policy, we will update the effective date at the top of this page.
Contact
Email [email protected] with any privacy question or request.
