Yellow Is The Brightest Color Your Eyes Can Land On

It Is The First Thing You Notice From Across The Street

One Yellow Object Can Pull Your Attention Clear Across A Room

It Is The Color Of Sunlight And Gold And The Smile Kids Draw Before They Can Spell

Yet Almost Nobody Names It Their Favorite

The Cheeriest Color We Have Is Hiding A Past Most People Would Never Guess

That Tension Is The Whole Story Of Yellow

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OKAY LET'S TALK ABOUT THE BRIGHTEST COLOR 🌞

Choose Yellow As Your Color And You Are Choosing To Stand Out On Purpose

It Is The Rarest Favorite There Is So Picking It Says You Do Not Mind Being Different

People Drawn To Yellow Tend To Run Bright And Curious And Full Of Ideas

They Look For The Upside Fast And They Want To Bring Other People Up With Them

It Is The Color Of Optimism And Creativity And A Mind That Rarely Sits Still

The Friend Who Finds The Funny Angle In A Bad Day

The One Who Would Rather Laugh Than Sink

There Is A Weight Under All That Light

The Brightest People Are Often The Ones Working Hardest Not To Be Seen Struggling

Yellow Can Be A Mask For Someone Who Decided Long Ago That Sadness Is Not Allowed

They Keep The Mood Light To Keep The Dark At A Distance

Always Being The Happy One Is Exhausting And Lonely

Sometimes The Person Painting The Smile Needs Someone To Ask If They Are Okay

A Person Who Reaches For Yellow Usually Wants To Feel Alive And Wants The Day To Feel Lighter Than It Is

The Brightness Is Real And So Is The Work It Takes To Keep It Lit

Yellow Is What A Brand Picks When It Wants To Feel Cheerful And Impossible To Miss

It Catches The Eye Fast And From Far Away

It Reads As Friendly And Affordable And Full Of Energy

Look At Who Lives In Yellow

The Golden Arches Of McDonald's The Yellow Border Of National Geographic The Snapchat Ghost IKEA Best Buy And CAT

There Is A Pattern

Yellow Grabs Attention Without Feeling Expensive

Snapchat Is The Clearest Example

Its Founder Picked Yellow Because No Other Major App Was Using It So

It Stood Out On Every Screen Instantly

Here Is What Yellow Is Built To Do

☀︎ GRAB THE EYE FAST

Yellow Sits At The Brightest Part Of What The Human Eye Can See Which Is Why It Jumps Off A Shelf Or A Screen Before Anything Around It

☀︎ FEEL CHEERFUL AND AFFORDABLE

Fast Food And Value Brands Lean Yellow To Say Fun And Easy And Friendly Without Looking Low Quality

☀︎ TRIGGER HUNGER AND ENERGY

Warm Sunny Yellow Shows Up Across Food And Snack Brands To Feel Appetizing And Upbeat

☀︎ STAND APART

Snapchat Chose Yellow Because Nobody Else Had It Proving The Right Loud Color Can Own A Space All By Itself

Here Is What Almost Nobody Knows About Yellow

The Happiest Color We Have Also Carries The Darkest Past

For Most Of History Yellow Was The Color Of Shame

The Traitor Judas Was Painted In Yellow So Often That The Color Itself

Came To Mean Betrayal

It Did Not Stop There

Whole Groups Of People Were Once Forced To Wear Yellow So A Crowd

Could Pick Them Out And Shame Them

At Sea A Yellow Flag Meant Stay Back Because There Is Sickness On Board

Even The Word Turned Into An Insult

To Call Someone Yellow Is Still To Call Them A Coward

So How Does One Color Carry All Of That And Still Feel Like Sunshine

The Answer Is That Yellow Was Also Gold And Firelight And The Sun Itself

It Was The Color Of Crowns And Halos And Everything Sacred And Just Out Of Reach

Yellow Has Always Been Too Much For People To Sit Still With

Too Bright To Ignore And Too Loud To Fully Trust

That Is Why So Few Ever Choose It And Why The Ones Who Do Were

Never Trying To Blend In