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WHY RED REACHES THE EYE FIRST AND THE BODY FASTER THAN ANY OTHER COLOR
Red Was The First Color Humans Ever Named
After Only Black And White
Before Green Before Yellow Before Blue
Every Language On Earth Reached For Red First
There Is A Reason For That
Red Is Not Just A Color
It Is An Alarm
It Is A Pulse
Your Body Reacts To It Before Your Mind Catches Up
THIS NEWSLETTER IS FOR INFORMATIONAL PURPOSES ONLY. NOTHING IN THIS CONTENT CONSTITUTES MEDICAL, PSYCHOLOGICAL, OR PROFESSIONAL ADVICE. ALWAYS CONSULT A QUALIFIED HEALTHCARE PROFESSIONAL BEFORE MAKING ANY HEALTH RELATED DECISIONS
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OKAY LET'S TALK ABOUT THE LOUDEST COLOR IN THE ROOM AND WHY YOU CANNOT IGNORE IT 🔴
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WHAT BEING DRAWN TO RED SAYS ABOUT YOU ❤️🔥
Pick Red As Your Color And You Are Choosing The One Shade That Refuses To Blend In
Red Does Not Sit Quietly In The Back Of A Room
It Steps Forward
People Drawn To Red Tend To Be Comfortable Being Looked At
They Lean Toward Action Over Hesitation
Toward Intensity Over Calm
Red Is The Color Of Appetite In Every Sense
Hunger Passion Anger Drive
None Of Those Feelings Are Quiet
That Is The Thread
A Person Who Reaches For Red Usually Wants To Feel Something And Wants You To Feel It Too
Red Is Rarely The Choice Of Someone Trying To Disappear
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WHY BRANDS REACH FOR RED 🛑
Brands Do Not Choose Red By Accident
Red Is The Most Aggressive Tool In A Marketer's Kit
It Pulls The Eye First And Holds It
Look At Who Lives In Red
Coca Cola, Netflix, YouTube
Target, Ferrari, Red Bull And Nearly Every Fast
Food Sign You Have Ever Driven Past
There Is A Pattern
Red Is The Color Of Urgency And Appetite
It Is Why Clearance Tags And Sale Banners Are Almost Always Red
It Tells You To Act Now And Think Later
Here Is What Red Is Built To Do
• GRAB ATTENTION.
Red Has The Longest Wavelength Of Visible Light And Hits The Eye Hard Which Is Why Stop Signs And Brake Lights Are Red
• CREATE URGENCY.
Sale Banners Clearance Tags And Buy Now Buttons Lean Red To Push A Fast Decision
• DRIVE APPETITE.
Fast Food Giants From McDonald's To Wendy's Build Their Logos On Red To Trigger Hunger And Energy
• SIGNAL POWER.
Ferrari, Red Bull And The Red Carpet All Use It To Say Bold Confident And Impossible To Ignore
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THE COLOR YOUR BODY CANNOT IGNORE 🩸
Red Is The One Color That Reaches Past Your Opinion And Into Your Body
In 2005 Researchers Hill And Barton Studied The Olympic Combat Sports
Fighters Assigned Red Gear In Boxing Wrestling And Tae Kwon Do Won
More Often Than Those In Blue
The Same Skill The Same Match The Color Alone Moved The Odds
Three Years Later A Study By Elliot And Niesta Found That Men Rated
The Exact Same Woman As More Attractive When She Wore Red
The Men Had No Idea The Color Was Doing It
This Is The Strange Power Of Red
It Is The Color Of Blood
Which Makes It The Color Of Both Danger And Desire
The Same Shade That Says Stop Also Says Come Closer
No Other Color Carries That Much Weight In A Single Wavelength
That Is Why It Was The First Color We Ever Named And Why It Will
Always Be The Loudest One In The Room
