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THE CALM AND THE QUIET SADNESS INSIDE BLUE
Blue Is The Color Almost Everyone Agrees On
Ask People Anywhere For A Favorite And More Of Them Say Blue Than Any Other
It Is The Sky
The Sea And The Color We Use To Mean Calm
We Trust It Without Even Thinking About It
It Fills Our Banks
Our Hospitals And The Screen You Are Reading This On
Yet Blue Is Also The One Color That Doubles As A Feeling
When The Weight Comes Down We Say We Are Feeling Blue
The Most Loved Color In The World Is Also The One We Hand Our Sadness To
THIS NEWSLETTER IS FOR INFORMATIONAL PURPOSES ONLY. NOTHING IN THIS CONTENT CONSTITUTES MEDICAL, PSYCHOLOGICAL, OR PROFESSIONAL ADVICE. ALWAYS CONSULT A QUALIFIED HEALTHCARE PROFESSIONAL BEFORE MAKING ANY HEALTH RELATED DECISIONS
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OKAY BACK TO THE TOPIC 🌊
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WHAT BEING DRAWN TO BLUE SAYS ABOUT YOU 💙
Choose Blue As Your Color And You Are Choosing To Be Trusted
People Drawn To Blue Tend To Be Calm, Dependable And Easy To Believe
The One Who Keeps Their Head When Everyone Else Loses Theirs
They Value Peace And Order And Knowing What Comes Next
They Are The Safe Choice And They Know It
Blue Is The Color Of People Who Would Rather Be Steady Than Loud
Steady Can Shade Into Distant
The Same Calm That Makes Them Easy To Trust Can Keep Everyone At Arm's Length
They Feel Deeply And Show Very Little
Composure Becomes A Place To Hide
There Is A Reason We Use This Color For Sadness
The People Most Drawn To Blue Are Often The Ones Quietly Carrying The Most
They Will Ask How You Are Long Before They Ever Tell You How They Are
The Calm On The Surface Can Sit On Top Of A Loneliness No One Suspects
A Person Who Reaches For Blue Usually Wants Peace And Trust And A
Little Distance From A World That Asks A Lot
The Steadiness Is Real And So Is The Weight It Quietly Holds Up
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WHY BRANDS CHOOSE BLUE 🔵
Blue Is What A Brand Picks When It Wants You To Feel Safe Handing Over Your Money Or Your Data
It Reads As Trustworthy And Competent And Calm
It Lowers Your Guard And Your Heart Rate At The Same Time
That Is Why It Took Over The Two Industries That Need Your Trust The Most
Money And Technology
Look At Who Lives In Blue
Facebook, PayPal, Chase, IBM, Visa And Almost Every Bank Logo You Can Picture
There Is A Pattern
Nearly Every Financial Brand On Earth Is Blue
By Some Counts More Than Ninety Percent Of Them
It Is The Color Of Feeling Secure
You Will Also Notice Almost No Food Brand Is Blue
Blue Tells The Body Something Is Not Meant To Be Eaten So It Quiets Hunger Instead Of Feeding It
Here Is What Blue Is Built To Do
♢ BUILD INSTANT TRUST ♢
Banks And Insurers And Payment Apps Lean Blue To Feel Secure Reliable And Safe With What Matters To You
♢ CALM THE NERVES ♢
Blue Lowers Heart Rate And Tension Which Is Why Hospitals And Big Tech Wrap Themselves In It
♢ LOOK SMART AND STABLE ♢
Blue Reads As Competent And Grown Up So Corporate And Professional Brands Wear It To Be Taken Seriously
♢ PLAY IT SAFE ♢
Blue Is The Least Disliked Color Anywhere So Brands That Want To Offend No One Default Straight To It
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THE COLOR WE LEARNED TO SEE LAST 🏺
Here Is The Strangest Thing About The Most Loved Color On Earth
For Most Of Human History People Could Barely Name It
Ancient Writing Is Full Of Color But Almost Never Mentions Blue
Homer Wrote Of A Wine Dark Sea And A Sky Like Bronze And Never
Once Called Either One Blue
It Was Not That Their Eyes Were Broken
They Simply Had No Word For It
In Culture After Culture Blue Was The Very Last Color To Earn A Name
Part Of The Reason Is That Blue Almost Does Not Exist In The Natural World
Almost Nothing Alive Is Truly Blue
The Blue Of A Feather Or A Butterfly Or The Sky Is Not Pigment
It Is Light Being Bent And Scattered To Trick Your Eye
Real Blue Was So Rare That The Egyptians Had To Invent It
They Made The First Synthetic Color In History Just To Have It On Hand
The Color Almost No One Could Name And Almost Nothing Could Make
Is The One The Whole World Now Loves The Most
We Waited Thousands Of Years To Truly See Blue And Then We Never Let It Go
